Sellercloud: managing all of your e-commerce operations under one roof

A Sellercloud case study with Backpacks USA

Backpacks USA expanded its product catalog to over 5,000 SKUs with Sellercloud.

“A lot of softwares we looked at couldn’t do what we did physically - from batching to kits and custom order options, for example. Sellercloud seemed to do it all, and every bit of it was true.”

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Introduction

Backpacks USA places a great deal of importance on its mission to serve customers like schools, students, humanitarian efforts, and corporate partners and their employees. Founded over 30 years ago as a division of David’s Wholesale of Dallas, TX and Miami, FL, Backpacks USA has become one of the nation’s largest suppliers of backpacks and accessories by recognizing that partnering with an all-in-one software solution like Sellercloud could and did help them do just that: grow.

Any company that expects to see significant growth in its future knows that critical systems like inventory tracking and shipping must operate at extremely high efficiency with a very high degree of accuracy.

Before Sellercloud

The challenge

Depending on the situation, Rick Hu, General Manager of Backpacks USA, knew he had to land on the right set of tools the first time.

“Either you match the software or the software matches you,” Hu mentioned.

“We didn’t have a choice. As we started growing and desiring to expand to more channels, we knew we had to find some kind of tech solution that allowed us to track our inventory, coordinate shipping, and help us stay on top of customer service,” Hu explained.

That was Hu’s dilemma: continue operating with an inefficient, piecemeal set of tools that held the business’s operations together or look for a new solution. At the time, Backpacks USA had integrated with Amazon, but even that single channel provided enough of a pain point to make significant internal changes.

“Before we found Sellercloud, our ‘tech stack’ largely consisted of a combination of Quickbooks and Webgility. Quickbooks had none of the integrations we needed. We were constantly losing track of our inventory and, because of that, also losing track of orders and shipping times. We had built a sort of Frankenstein of tech solutions that delicately balanced on each other, but that also required an immense amount of monitoring and manual effort.”

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The solution

For Hu, discovering Sellercloud came in the form of a quick internet search.

“I honestly couldn’t believe it when I first started looking. Something like Sellercloud had been there in front of us the whole time, and we really hadn’t known that,” Hu stated. Hu decided to start with the free trial of Sellercloud, and the rest is history.

Within weeks, Hu realized that the all-in-one solution to his inventory management, shipping, and overall operational efficiency had arrived.

“Integrating Sellercloud was amazingly simple for us,” Hu said. “After downloading our data from Quickbooks, we worked directly with the Sellercloud implementation team and were nearly completely onboarded in less than two weeks.”

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After Sellercloud

After integrating Sellercloud, Backpacks USA expanded its product catalog to over 5,000 unique, individual SKUs and not only grew its presence on Amazon but also expanded to channels like Shopify, Walmart, and TikTok Shop.

After integrating Sellercloud, Hu saw several major improvements in their overall operations. Namely, he noted that shipping processing times decreased significantly, that inventory was more accurate, and that keeping track of P&L reports and overall margins was much easier. Ultimately, he praised Sellercloud for bringing the peace of mind of knowing that the business was running smoothly and that, if an issue did arise, they could address it with pinpoint accuracy in less time than ever before. Sellercloud helped Backpacks USA expand.