How Bootstrap Brands Grew Their Business More Than 10x

Introduction

Bootstrap Brands, based in Durham, NC, is a retail management firm that finds and develops new products, tests demand, and builds brand architectures and operations around those products. Founded in 2014 and boasting an impressive board of tenured advisors in the sourcing, manufacturing, and product development realms, Bootstrap Brands has built their business model around figuring out how to establish internal efficiency.

The Challenge

At the same time, Bootstrap Brands needed a solution that was going to work with their budget and grow with them as they scaled new brands and products. As the name suggests, the leadership team was tasked with finding an online platform that met at the intersection of affordability and productivity.

The Solution

The company was able to implement Skustack, Sellercloud’s all-in-one warehouse inventory management system, and train their new employees. Sellercloud was that solution. Before long, Bootstrap Brands had a catalog of more than 400+ unique SKUs, and they were in need of a warehouse for their product inventory.

The Results

Within a year, the company was able to add another hundred unique SKUs to their product line and further expand their e-commerce operations. "With the way we were growing, we had an affordable way to expand to multiple e-commerce channels," said Kerianne Squitire, Operations Manager and Project Manager for Bootstrap Brands. Squitire went on to speak about how easy it was to get the company’s portfolio products from brands like Elf Logic, Bullseye Office, and Happy Wax on marketplaces like Amazon, Walmart.com, eBay, and Faire, to name a few.

"Sellercloud was the software we had been looking for for a long, long time."

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