Doodah Deals and Sellercloud

“The ease of connection to APIs has allowed us to expand our availability of selling channels with little to no effort.”

Company Overview

Founded: 1977
Type: General Merchandise, Consumer Goods
Headquarters: Wichita, KS
Company Size: 25 Employees

Introduction

If there’s one thing Doodah Deals knows well, it’s changing inventory and the importance of knowing what’s in the warehouse. Founded in 1977 and based in Wichita, Kansas, Doodah Deals has pivoted from a purely business-to-business (B2B) model to incorporating more business-to-consumer (B2C) operations over time as consumer demands change.

The Challenge

Doodah Deals needed a solution that would help them not only stay on top of inventory and tracking but also facilitate growth while doing so.

The Solution

Sellercloud enabled them to manage their inventory effectively. "We own, ship, and warehouse all of our own inventory, so we have to know what’s on our shelves and have to be able to accurately communicate that to the sites we’re selling that inventory on," says Cale Ostby, Director of E-commerce at Doodah Deals.

Ostby and the Doodah Deals team identified the need for a one-stop-shop solution for their unique and complex business model and constantly changing inventory. "We tried a couple of platforms before we tried Sellercloud, but none of them could handle Walmart in particular; we needed that,” Ostby explains.

The Results

Switching to Sellercloud has revolutionized Doodah Deal’s efficiency by saving labor hours and significantly decreasing the time it took to maintain listings across different sales channels.