How Kiddie Collection automated their listing workflows and expanded their product line

with Sellercloud

“You only have to put in the information for each product once and Sellercloud automatically updates every channel you’re integrated with.”

A Sellercloud case study with Kiddie Collection

Industry Founded Headquarters: Company Size
Consumer Goods 2009 Brooklyn, NY 5 Employees

Introduction

Kiddie Collection, a children’s toy company headquartered in Brooklyn, NY, had humble beginnings. After discovering several product lines of toys they wanted to purchase for their own children at a tradeshow they had attended, founder Shia Grunzweig and his wife found a market to sell those same products online.

Beginning with one employee focused on manual processes, Grunzweig utilized Sellercloud’s all-in-one suite of tools to leverage the opportunity he and his wife had found to grow to a successful, multiemployee company shortly thereafter.

Grunzweig’s initial sales came from online marketplaces like eBay and Amazon. Kiddie Collection also built their own website, where they also sold their products. However, it didn’t take Grunzweig long to notice major operational inefficiencies.

“My employee was solely dedicated to watching the sales and managing the inventory across the few platforms that we were on. When an order came in on one platform, they had to go into each of the other platforms and update everything manually. It was very tedious work.”
– Shia Grunzweig, Owner

The solution

In Grunzweig’s own words, “Sellercloud eliminated those manual processes and enabled my employees to focus on growing our product line and overall business.” Taylor also mentioned how much more streamlined it’s made customer service.

“With Sellercloud, it minimizes customer service phone calls. Everything is known, and customers know exactly where their order is. After an order is placed or it’s been shipped out, it makes my life so much easier.”
– Marsha Taylor, Administrative Retail Distributor for Kiddie Collection

A more streamlined and efficient process from Sellercloud led to a more optimized use of labor and overall business growth for Kiddie Collection.

The results

“Imagine how we would do that without Sellercloud.”

Grunzweig saw the difference immediately.

“When it comes to the fourth quarter – the holiday season – typically there’s at least ten times as many orders as there are the rest of the year. I couldn’t have done that without Sellercloud.”