CASE STUDY

How Noble Works took their B2B wholesale business to DTC retail by launching and growing their online business with Sellercloud

“Pre-Sellercloud and post-Sellercloud is a night and day difference for us. Everything is automated with Sellercloud.”

A Sellercloud case study with NobleWorks

Industry: Consumer Goods
Founded: 1983
Headquarters: Hoboken, NJ
Company Size: 3 Employees

Introduction

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Since 1983, founder Ron Kanfi has been creating and selling humorous greeting cards with NobleWorks, Inc. Based in Hoboken, NJ, Kanfi built his business from the ground up, drawing greeting cards by hand in the early 1980s.

The challenge

For NobleWorks, this creates extremely large numbers of unique SKUs and unique products. As NobleWorks’ Rich Ivan explained, “Before Sellercloud, we had to do everything manually – we would have to upload massive spreadsheets [of our orders].” As a newer but growing company, NobleWorks needed a scalable solution.

The solution

As NobleWorks began to grow their online presence, it became paramount that they had a solution that helped them scale their operations. With more than 7,000 different card designs in the ‘humor’ category of greeting cards alone, NobleWorks turned to Sellercloud to help launch and scale their online store.

With many unique products in their existing inventory and a constantly growing catalogue of new, incoming greeting cards, NobleWorks knew they had to settle on an online solution that could scale and grow with them. Sellercloud was the all-in-one solution for inventory tracking, product marketplace listings, and order fulfillment NobleWorks had been in search of. The team employed Sellercloud to make its direct-to-consumer sales easier and more simplified than they had ever imagined. Sellercloud also began helping NobleWorks fulfill large wholesale order requests as well.

The results

Kanfi and his team turned to Sellercloud to help them integrate their products with other e-commerce marketplaces.

With approximately 700-900 new card designs added to the NobleWorks online collection each year and countless wholesale accounts funneling NobleWorks greeting cards into stores across the United States, the company shows no signs of slowing down as they continue to use Sellercloud to fuel their growth.

8 South River Road, Cranbury, NJ, 08512, United States