How PST Pool Supplies Was Able to Grow Their Business, Cut Costs, and Automate More Than Ever by Migrating from Channel Advisor to Sellercloud

“We’re selling twice as much and paying half of what we were at ChannelAdvisor. Since joining Sellercloud, sales have increased between 25-35% annually.”

Introduction

The owner of PST Pool Supplies, Sal Paldino, can summarize his experience with Sellercloud in three words: ‘unparalleled customer service’.

The Challenge

As a company reliant on APIs and drop shipping, efficiency and order accuracy were at the top of the priority list. Leadership had to ensure that orders being placed were shipped to correct addresses and customers. A large degree of customization was needed due to the nature of the processes involved, so it was essential that PST Pool Supplies found a company that was flexible but attentive in delivering new features and improvements.

Initially a ChannelAdvisor (now known as Rithum) customer, Paldino believed that PST Pool Supplies would receive the attention and service that came with the price tag. However, very quickly it became apparent that you don’t always get what you pay for. The realization struck that it wasn’t about the price but rather the flexibility and customization offered.

“It saved minutes, and in my world, minutes mean everything.”

Paldino emphasizes the difference with Sellercloud versus the others is that, right from the start, they spend time understanding the business and what is needed. PST Pool Supplies needed a company that would listen, and Sellercloud was it.

As they continued to learn more about the platform, they began to realize how many other aspects of their business Sellercloud’s tools and abilities touched. Paldino notes, “Sellercloud pays attention to very small things that other companies ignore. It’s as simple as that.”

“We’re selling twice as much and paying half as less as we were at ChannelAdvisor,” says Paldino. “I didn’t leave ChannelAdvisor because it was expensive. It was an obvious move to make, and we wish we would have done it sooner.”

The Results

“When I was at ChannelAdvisor I had zero support. With Sellercloud, I have it all.”

Company Information

Founded: 2010
Headquarters: Idaho Falls, ID
Company Size: 2 Employees

Address: 8 South River Road, Cranbury, NJ, 08512, United States

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