How Sellercloud Enabled Crystal Art Gallery to Aggregate Their Data

“We wouldn’t be able to work as efficiently without Sellercloud.”

Before Sellercloud

Crystal Art Gallery was founded in 1989 in Brooklyn, New York, to sell framed art. Now based in Vernon, California, it has showrooms in Los Angeles, New York, Nashville, and Hong Kong, an office in mainland China, and a factory in Mexico. It sells hundreds of thousands of products across more than a dozen retailers.

Crystal Art Gallery has over ten brands under its business name, including My Magic Carpet, Fine Art Canvas, and American Art Decor. It also produces licensed wall decor for some of the most recognizable North American brands, including Overstock, Wayfair, and Kohl’s, as well as through their online Shopify stores.

The Challenge

David Vu, Vice President of E-commerce, says it all started about six years ago when Crystal Art Gallery began to sell directly to consumers online. With over 500,000 SKUs in their inventory sold to multiple retailers and marketplaces, they realized how complex tracking everything would be.

However, that was only half the battle. Despite the grandiose scale of its operations, Crystal Art Gallery still did much of its work by hand. “Before Sellercloud, everything was done manually,” says Order Processing and Customer Service Manager Erika Chang.

Warehouse Size