How Sellercloud Enabled H Group to Diversify Their Wholesale Business and Sell DTC

Introduction

“I thought it would take 1 to 2 weeks to get set up with Sellercloud but it only took hours. Sellercloud is definitely the reason why we were able to expand so quickly and so efficiently.”

A Sellercloud case study with H Group

Headquarters: Farmingdale, NY
Industry: Apparel

Before Sellercloud

A family business, H Group started from a 500 sq ft storefront by the father of CEO Albert and COO Jack Halabieh. H Group manufactures several brands of menswear, with 80-90% of their business being wholesale, direct to retailers. They had no e-commerce presence until 2020. “When COVID happened, the wholesale business changed,” Jack added.

The Challenge

H Group’s foray into e-commerce wasn’t without unexpected challenges. Despite many opportunities in the e-commerce world, it was still new to H Group. One of their first challenges was ensuring they could stay profitable while entering this rapidly growing industry. They started selling their products at Macy’s and quickly expanded to other online retailers.

H Group faced challenges in connectivity between them, retailers, and third-party EDI providers. Without this connectivity, they couldn’t grow. They also struggled with transmitting inventory information, which was a requirement for several channels. “We’re required to send inventory feeds on an hourly basis or on a daily basis,” says Albert.

Additionally, H Group was dealing with a disconnected tech stack. “We had three different platforms doing three separate automations,” Albert explained. There were too many platforms to manage, many points of failure, and time lost manually checking everything. They needed one solution that could manage all.

The Solution

H Group realized they needed a simpler way to handle their operations and began searching for platforms that could assist them. “We’ve looked at plenty of platforms,” said Albert. They needed one integrated solution.

H Group was pleasantly surprised when it only took 45 days to connect all their systems using Sellercloud. They no longer struggled to connect with new marketplaces, and the barriers to growth had dissolved. Sellercloud allowed them to manage their operations and automate processes all in one place.

“Sellercloud helps us automate our inventory, our tracking, and they’re also able to automate reports,” said Albert, who found that inventory management was essential for a successful online business. Sellercloud's automations helped halve their workload and effectively quadrupled their order fulfillment rate.

After Sellercloud

“Sellercloud is definitely the reason why we were able to expand so quickly and so efficiently,” says Albert. Today, H Group has a 50/50 split between wholesale and online sales, with plans to continue to expand their e-commerce reach. They feel confident relying on Sellercloud to achieve their goals, with expectations of accelerated growth.

H Group has received strong support from Sellercloud throughout their journey. “Sellercloud support makes you feel very comfortable,” said Albert. They consistently receive quick responses to queries, likening Sellercloud support to having an in-house team.

H Group is so pleased with Sellercloud that they widely recommend it. “I have recommended Sellercloud so many times already. I definitely think it’s a platform that everyone in this industry should be using,” said Albert.