Amazon Listings Management

Amazon Listings Management

Overview

The Amazon Account Integration allows you to manage your Amazon listings directly from the Sellercloud interface. You can create, post, and manage existing listings, as well as update inventory quantities, pricing, categories, attributes, and other details. Listings on Amazon can be updated both automatically and manually, in bulk and individually.

This article explains how to prepare your products for Amazon, post listings using different methods, and manage ongoing updates. You’ll also learn how to sync product data from Amazon, monitor posting statuses, and configure relevant settings to automate listing tasks.

Refer to Amazon Product Properties for a complete list of the Amazon properties available in Sellercloud.

Sync Products From Amazon

By default, Sellercloud regularly downloads Active Listing Reports from Amazon. Based on these reports, with the settings below, you can automatically create and update SKUs and even enable them for Amazon. You can view them by going to Company Settings > Toolbox > Amazon Settings > Active Listings Report.

To auto-sync products from Amazon to Sellercloud:

  1. Go to Company Settings.

  2. Click Toolbox and select Amazon > General Settings.

  3. Click Edit.

  4. In the Controls panel, check:

  5. Enable Auto Create Products From Amazon – Automatically create products in Sellercloud.

    1. Enable Auto Update Products From Amazon – Automatically update products in Sellercloud. This setting will automatically update the fields outlined in the dropdown below in Sellercloud based on information from Amazon.

      Automatically Updated Fields

Prepare Products for Amazon

Products must meet certain minimum configuration requirements to be posted and updated on Amazon. To prepare products, you must configure the Required product properties listed below.

Required fields are marked with an asterisk. All other fields are optional or conditionally required.
Product Field Bulk Update Column Description
*Amazon Enabled AmazonEnabled This setting controls whether Sellercloud can Update Listings on Amazon Automatically. If this option is enabled, and the Allow Inventory Update and Allow Price Update (Regular) boxes are checked on the Amazon Account Settings page, Sellercloud will regularly update information on Amazon.
Sellercloud will send inventory updates with 0 quantity to Amazon for all products that are not Amazon-enabled. To prevent this, Disconnect such products from the inventory.
Amazon Title or Name AmazonTitle or ProductName The product’s title on Amazon. If the Amazon Title is missing, the product’s name in Sellercloud will apply.
Short Description or Long Description or Amazon Description ShortDescription or LongDescription or DescriptionForChannel_Amazon By default, Sellercloud sends the Short Description as the product description on Amazon. If the Client Setting Send Long Description To Amazon Instead Of Short Description is enabled, the Long Description will be sent as the product description. If the Client Setting Enable Amazon Specific Product Description is enabled, the Amazon Description will be sent instead of other descriptions.
*UPC UPC Amazon requires products to be listed with either a UPC or ASIN.
ASIN ASIN Technically, this is not a required field, as Sellercloud will create an ASIN automatically whenever possible. However, if you’d like to assign ASINs manually, you can use this field.
Once your products have ASINs in Sellercloud, you can use the Get Info From Amazon action to import most of the required product information listed in this table directly from Amazon to Sellercloud.
Merchant SKU AmazonMerchantSKU The product’s Amazon-specific SKU.
The Client Setting Use ProductID As Amazon Merchant SKU can be enabled to use the main SKU instead of the Merchant SKU when updating products. This setting is disabled by default. When enabled, the Merchant SKU field is hidden on the Amazon Product Properties page.
*Category SK_ProductType The product’s category. See Amazon Categories and Attributes for a list of the available categories.
*Attributes See Amazon Categories and Attributes. The category and item type-specific product attributes required to post products on Amazon. Since the Category determines what attributes are required, you must select it first. If you are Bulk-Updating Products, you must first do one initial bulk update only with categories ( SK_ProductType column header), then export the attributes from the products you are updating to a spreadsheet, and finally, update the values in the spreadsheet and import it to Sellercloud.
Images AmazonMainImageURL, GalleryImageURL, DescriptionImageURL, SwatchImageURL, and SupplementalImageURL1 (from 1 to 10). *Not required but recommended. Make sure to set the Gallery Default, Description Default, and any Supplemental images. According to Amazon, images must be 500 px to 10,000 px on their longest side and be provided in JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or non-animated GIF (.gif) file formats. You can upload and manage images easily with Imagebridge. For bulk updates, you can also follow the steps to Bulk Import Images, which use different column headers.
*Brand BrandName The product’s Brand.
Bullet points ProductBullet, ProductBullet2, ProductBullet3, etc. Bullet Points are used to draw attention to important product information so that a reader can quickly identify the key issues and facts.
*Amazon Price or Site/Retail Price AmazonPrice or AmazonPriceUseDefault and SitePrice The product’s listing price on Amazon. If you set it to use the Default, the Site/Retail Price will be sent instead of the Amazon Price.
Shipping Weight PackageWeightLbs and PackageWeightOz The product’s shipping weight, including packaging and any additional materials.
Shipping Template AmazonShippingTemplate In Sellercloud, there are two types of shipping templates for Amazon – Ship By Region Templates and the standard Amazon Shipping Templates, which allow you to configure rates for different shipping services. However, you can only enable and apply one type of template to your products at a time. By enabling Ship By Region templates with the Enable Ship By Region Templates Client Setting, you disable the other type. The expected values when bulk-updating products are the names of the Shipping Templates, as created in the user interface.
Enable Shipping Override AmazonEnableShippingOverride Enable this setting when using the standard Amazon Shipping Templates (instead of Ship By Region) to activate your selected shipping template.

To prepare products faster, you can import product information directly from Amazon with the Get Info From Amazon action. By default, you won’t overwrite information that’s already in Sellercloud when you pull from Amazon. To overwrite existing product information, enable the Client Setting Enable Override Product Info When Getting Info From Amazon.

Individually

To manually prepare a single product for Amazon:

  1. Go to the Product Details Page.

  2. Click Toolbox and select Amazon > Amazon Properties.

  3. Click Edit.

  4. Check the Ready To Post field in the General panel to see what you need to do before you can post the product on Amazon:

  5. A red No message means the product is not ready. You must configure the required properties first. Refer to the table above for details.

You can speed up this process by importing product information from existing Amazon listings with the Get Info From Amazon action. However, note that this action may not import all required Attributes. 5. After making changes, click the Refresh Ready To Post Status button. 6. A green Yes message means the product is ready for posting.

In Bulk

To prepare multiple products for Amazon at once:

  1. Follow the steps to Bulk Update Products, adding the column headers listed at the beginning of the section to your template and filling them all out.

You can speed up this process by importing product information directly from existing Amazon listings with the Get Info From Amazon action. However, note that this action may not import all required Attributes. 2. Follow the steps to bulk update the Amazon Categories and Attributes. 3. When all required properties have been configured, you can Post the Products.

Post Products on Amazon

To post products on Amazon, you must enable the following Client Settings:

Amazon differs from other major marketplaces because it groups all sellers of the same product on a shared listing, identified by a listing ID called ASIN. When posting products to Amazon:

To post Variation Products, first ensure all products are ready-to-post. Then post the parent product, and all of its Amazon-enabled children will be posted along with it. Keep in mind that the parent product’s brand must match the brand of all child products. If the brands differ, Amazon will reject the listing.

Kit Products that are Fulfilled by Amazon (FBA) must always be set up as Independent. This is necessary to track inventory accurately, especially when adding kits to FBA Inbound Shipments.

Posting Options

Sellercloud offers three different options for posting products to Amazon, available individually or in bulk. Refer to the table below to understand each option.
Individual Action Bulk Action Description
Post to Amazon Launch on Channel These actions post and update products on Amazon with the following information:
- SKU

- ASIN

- Title

- Tax Code

- Launch Date

- Bullet Points

- Brand

- Manufacturer

- Manufacturer Part Number (Description)

- MSRP/ListPrice

- Max Order Qty

- Package Dimensions

- Condition Type

- Condition Note

- Attributes

All product properties listed above will be updated on Amazon, even if they are not configured in Sellercloud. If specific product information is present in Seller Central, but the corresponding properties are not configured in Sellercloud, such product information will be removed from Seller Central. Before using these actions, make sure that all related product properties are updated in Sellercloud.
Post to Amazon (Partial Update) N/A This action sends the same information as the Post to Amazon and Launch on Channel actions above. However, only the product properties that contain values in Sellercloud will be sent. If a product property is not configured in Sellercloud, the corresponding product information won’t be updated on Amazon.
Post to Amazon (Existing Catalog) Launch on Amazon Catalog These actions post items on Amazon with minimal information:
- SKU

- Price

- Quantity

- ASIN

- Product Tax Code

- Condition Type

- Condition Note

- Fulfillment Latency

- Attributes – The Fulfilled By Status determines which attributes will be sent. All attributes will be sent for FBA products. However, only these attributes will be sent for FBM products:

- condition_type

- condition_note

- merchant_suggested_asin

- purchasable_offer

- fulfillment_availability

To use this action, your products must already have ASINs assigned in Sellercloud. You can either Assign ASINs manually or post the product using the other posting options, and ASINs will be assigned automatically.

Individually

To post a single product to Amazon:

  1. Go to the Product Details Page.
  2. Click Toolbox and select Amazon Properties.
  3. Click Actions, and select:
    1. Post Product on Amazon
    2. Post Product to Amazon (Partial Update)
    3. Post Product to Amazon (Existing Catalog)

In Bulk

Before taking this action, make sure all products have already been Prepared for Amazon. To post multiple products to Amazon:

  1. Go to Catalog > Manage Catalog.
  2. Search and then select the products you want to update.
  3. Click the Actions icon in the bottom-right corner, and select Launch on Channel or Launch on Amazon Catalog.

Check Posting Status

There are two ways to check the status of your product posting.

The first is to go to Catalog > Channel Posting Log and set the Channel to Amazon to see a log of recent posting attempts. Sellercloud automatically checks the status of any recently posted items about every 2 hours. If the posting attempt is successful, the ASIN will be saved to the product. The Channel Posting Log also shows errors and informational messages to help you resolve any issues with failed attempts.

Alternatively, you can manually check the status of a posting attempt by going to the product’s Amazon Properties page and using the Get Publishing Results action.

Update Amazon Listings

Sellercloud can automatically update product prices and inventory to keep your Amazon listings up-to-date. You can update pricing, inventory levels, and product information both automatically and manually.

With inventory updates, the following details are sent for each SKU:

To stop sending inventory updates, see how to Disconnect or Disable Inventory or end the listings altogether with the End Listing On Amazon action available in bulk on the Manage Catalog page.

The following pricing details may be sent for each SKU with price updates:

Automatically

To initiate regular automatic Amazon listing updates:

  1. Go to Company Settings.
  2. Click Toolbox and select Amazon > General Settings.
  3. Click Edit.
  4. In the Controls panel, check:
    1. Allow Inventory Update– Enable automatic inventory updates for Amazon-enabled products.
    2. Allow Price Update (Regular) – Enable automatic price updates for Amazon-enabled products.
    3. Allow Shipping Price Update – Enable automatic updates based on the assigned Amazon shipping templates for Amazon-enabled products that also have Shipping Override enabled on their Amazon Properties page.
  5. Click Save.

Manually

To update Amazon listings individually:

  1. Go to the Product Details Page.
  2. Click Toolbox and select Amazon Properties.
  3. Click Actions, and select one of the following:
    1. Post Product On Amazon – Completely update the product on Amazon.
    2. Post Product to Amazon (Partial Update) – Partially update the product on Amazon.
    3. Post Product to Amazon (Existing Catalog) – Update the product on Amazon.
    4. Update Qty On Amazon – Update the product’s inventory information on Amazon.
    5. Update Shipping Template on Amazon – Update the product based on its currently assigned Shipping Template.
    6. Update Price on Amazon – Update the product’s pricing information on Amazon.
    7. Update Dimension/Weight on Amazon – Update the product’s dimensions and weight on Amazon.
    8. Update Images on Amazon – Update the product’s images on Amazon.

View Products by Status

The Amazon Statuses filter on the Manage Catalog page allows you to view specific products based on their posting readiness in Sellercloud and posting status on Amazon.

Sellercloud periodically runs a service that reviews products on the Amazon Active Listing Report and marks them as Posted and Active. Therefore, you may have recently posted products that are not yet included in Posted and Active search results.

To view the Amazon Active Listings Report, go to Company Settings > Toolbox > Amazon Settings > Active Listings Report.

To see products listed on Amazon:

  1. Go to Catalog > Manage Catalog.
  2. Click Add filter and select Amazon Statuses.
  3. Click the Amazon Statuses filter and select one of the following options:
    1. Disabled
    2. Enabled
    3. Enabled and Have no ASIN
    4. Enabled and Not Posted
    5. Enabled for Amazon Pickup
    6. Have ASIN
    7. Have ASIN and Not Posted
    8. Have FNSKU
    9. Have no ASIN
    10. Have no FNSKU
    11. Not Enabled for Amazon Pickup
    12. Not Posted
    13. Not Ready
    14. Posted and Active
    15. Ready
    16. Ready and Not Posted
    17. Ready Not Enabled

Related Client Settings

The following related Client Settings are available: Listing Management