Holiday Prep Series: Make the most of your marketing | Webinar | Descartes Sellercloud

Holiday Prep Series Webinar Part 2 | Make the Most of Your Marketing

How to prepare listings for your marketplaces

Maximizing your digital footprint with product relationships

Managing holiday promotions

Setting custom inventory rules to limit overselling

Optimizing Amazon Ads with Clocklocked

Webinar Transcript

Gary Basko
All right. Good afternoon, and thank you, everyone, for joining the second installment of our Holiday Prep Series webinar. I have my colleague and fellow account executive, Rick Gandhi, here with me today who will be taking you through a tour on our posting tools and showing you all of the ways to help get your catalog ready for this holiday season.

Rick Gandhi
Hi everybody. How are you? As Gary said, my name is Rick Gandhi. I’m an account executive here at Sellercloud.

The first step, what we need to do is create a new product, right? We have three different methods that we can use to create a new product. So when creating a new product you go into a catalogs module on Sellercloud. You go to add new product. Now we have creation via channel. We have creating products individually.

Now, like I said, the basic things that you need is just the product name and SKU. And we also have the bulk import right where you can generate a template and import products in bulk.

So, for example: Let’s search for some pumpkin decor.

So we can actually pull in product information from different listings from Amazon itself.

Once the product is created we can actually search for the product in our universal search bar right here. So webinar test it’s going to pop up and let’s see what we actually pulled in.

Let’s say I’m trying to get this product onto Walmart.

We have two different ways of actually posting on Walmart. The first way is very similar to the way I did for Amazon actually.

Now we also have another way of posting onto Walmart too. We have something which is called set up by match.

Now let’s move on to our next channel and our next channel we can try posting onto eBay.

Now let’s say you have your own website. We can go to our website properties page and we can do the same thing.

Now once all the listing details are updated, we also want to deal with the images as well. Now we do have our image manager for each product that we have where you can import images or upload images from your desktop.

Now we have something which are called Shadows. Shadows are basically mirror images of the main parent product.

Another relationship that we do have is variations. Variations or something for the extent of let’s say I’m selling T-shirts and I have, for variations, we have something which we call our dimensions and values right.

The last product relationship is a kit or a bundle, right. So a lot of people they sell two packs, three packs or they sell multi-item kits.

All right. And now that I did go over the different listing options on posting on multiple channels, I do want to show you guys, we have the ability to do this in bulk.

Along with doing that in bulk, for example, the shadows that we created earlier, we can also do that in bulk as well.

And now I want to show you guys you’re also able to have certain product conditions right. Product conditions for certain channels.

One report that we do have under our sales reports, we have the sales comparison in detail. This can actually show me sales for certain products that I have sold over the last couple of years.

So now I’m sure with the holidays coming up, you guys do have a lot of promotions, right?

So we can actually create promotions on a SKU level.

And along with setting promotional prices, we also do work with a lot of marketplace repricers.

Now, for inventory restrictions, we also have something called channel warehouse mapping right.

So especially during the holiday time, we want to make sure we are able to fulfill every order that comes into our system.

Gary Basko
Awesome. Hey Rick, thank you very much. That was a fantastic presentation.

If you have questions, feel free to reach out. Our support team, our account management team, we’re here for you.