CUSTOMER SUCCESS STORY | STERLING FOREVER

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How Sterling Forever Scaled Order Volume and Improved Inventory Accuracy

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Company Profile

Company: Sterling Forever
Descartes Solution: Descartes Sellercloud™

Sterling Forever is a jewelry ecommerce company operating across wholesale, direct-to-consumer, and dropship channels with major retailers. The company manages a rapidly expanding catalog of fashion jewelry and relies on efficient inventory and order management to support growth.

About the Client

Sterling Forever operates across wholesale.

Quick Overview
Challenge: Scaling order volume and SKU growth without reliable inventory accuracy or profitability visibility.
Solution: Centralizing orders, inventory, and reporting in a flexible, customizable ecommerce platform.

• 15,000+ SKUs managed
• Improved profitability control

Results

• Up to 80% reduction in order issues

Challenge: Limited inventory accuracy as order volume grew

As Sterling Forever expanded, its previous order and inventory management system could not keep up. Inventory accuracy was inconsistent, reporting lacked depth, and the team had limited visibility into profitability by SKU and channel.

Order issues were frequent, with 10 to 15 orders per day impacted by stock discrepancies, unknown SKUs, or fulfillment delays. At the same time, order volume and SKU count were growing rapidly, increasing operational complexity.

Solution: Flexible, Data-Driven Ecommerce Operations

Sterling Forever implemented Descartes Sellercloud to centralize and customize its ecommerce operations. The platform provided a single system of record for orders, inventory, and reporting, along with the flexibility to adapt workflows to the company’s needs.

“In ecommerce, no two companies are the same. Many software solutions have a one-size-fits-all solution, where their software does this process this way. With Sellercloud, you have the ability to change almost every step of the process,” said Boellner.

The platform delivered immediate visibility into operations and profitability. Automation and reporting tools enabled the team to filter, track, and manage operations at a granular level.

Results:

• Order issues dropped from 10–15 per day to significantly fewer after implementing Descartes Sellercloud.
• 15,000+ SKUs Managed
• Scaled Monthly Order Volume

Order volume increased from a few hundred orders per month to several thousand. Orders that do not meet profitability requirements are automatically flagged for review.